Post by account_disabled on Mar 7, 2024 8:42:28 GMT
Analyzing the performance of our social media is essential if you want to achieve your goals on these platforms, but are you sure you fully know which social metrics should not be overlooked to achieve results over time? Keeping track does not just mean relying on the data reported by the individual platforms in the Insight sections, but it translates into creating a report (i.e. a spreadsheet using Excel for example) in which we can track our results. This sheet will help you not only to keep track of your path over time, but also to be able to analyze the data directly with the other people on your team. It is absolutely wrong to think that metrics should be analyzed in the same way for all channels: in fact, each social media has its own different functioning, language, target and interaction method.
For example, let's compare two social media like Instagram and Twitter: both Venezuela Phone Number are very important in the creation of our brand identity, but at the same time they have completely different operating and interaction dynamics. Now that we have created our spreadsheet for our social media report, let's start with the values to enter. Where to find our data for social metrics Let's start with the basics: where to find our data for social metrics. As we have already said above, each platform works in its own way. To monitor Facebook you will find most of the information within Facebook Insight: just click on the "insight" button (or in the "statistical data" item if you are viewing from mobile). If you are a brand, plan to also use Business Manager so you can have a more complete analytics system like Facebook Analytics which is very similar (in wording and functions) to Google Analytics.
facebook insights Instagram data is instead visible within Instagram Insight: to access this section you must first make sure you have a business account. For Pinterest , as for Instagram, you will need to have a Business account but the transition is very simple and quick. Once created, you will be able to have a lot of information on the users who follow you in a similar way to Google Analytics. Twitter data is instead displayed under the Twitter Analytics item within your profile. The "external" traffic, i.e. the traffic obtained from all your social networks towards the website, is measurable via Google Analytics . By entering your profile, you will be able to see all the incoming flows from social media by accessing the "acquisition", "social" and "overview" items to have an overall view of your results. We will then see other important metrics to monitor via Google Analytics later. Social media and Vanity Metrics We begin our analysis with a general discussion on what are the so-called Vanity Metrics.
For example, let's compare two social media like Instagram and Twitter: both Venezuela Phone Number are very important in the creation of our brand identity, but at the same time they have completely different operating and interaction dynamics. Now that we have created our spreadsheet for our social media report, let's start with the values to enter. Where to find our data for social metrics Let's start with the basics: where to find our data for social metrics. As we have already said above, each platform works in its own way. To monitor Facebook you will find most of the information within Facebook Insight: just click on the "insight" button (or in the "statistical data" item if you are viewing from mobile). If you are a brand, plan to also use Business Manager so you can have a more complete analytics system like Facebook Analytics which is very similar (in wording and functions) to Google Analytics.
facebook insights Instagram data is instead visible within Instagram Insight: to access this section you must first make sure you have a business account. For Pinterest , as for Instagram, you will need to have a Business account but the transition is very simple and quick. Once created, you will be able to have a lot of information on the users who follow you in a similar way to Google Analytics. Twitter data is instead displayed under the Twitter Analytics item within your profile. The "external" traffic, i.e. the traffic obtained from all your social networks towards the website, is measurable via Google Analytics . By entering your profile, you will be able to see all the incoming flows from social media by accessing the "acquisition", "social" and "overview" items to have an overall view of your results. We will then see other important metrics to monitor via Google Analytics later. Social media and Vanity Metrics We begin our analysis with a general discussion on what are the so-called Vanity Metrics.