Post by account_disabled on Feb 24, 2024 8:42:06 GMT
The author of this article deals with digital communication and web marketing, so you can breathe a sigh of relief: despite the title, this is not the usual article that lists good resolutions for the summer holidays, so we won't talk about diet, neither hydration nor advice for an impeccable tan. What will we talk about, then? If you work within a company and deal with marketing and communications, you know well that during the year the pace is often frenetic and it is very difficult to carve out some time for updates and news in the sector , which are however fundamental to understand which (new) activities to include in the corporate communication plan and which trends to "ride", to welcome - without fear or hesitation - the innovations introduced in the digital field and to guide the growth of skills of your work team. So, if September is the month of good resolutions, August can become the month of professional development , thanks to reading sector books and listening to podcasts . It doesn't matter whether you're at the seaside or in the mountains, find a comfortable place and take a look at this selection of content, born from the Noetica team's summer resolutions.
Digital marketing books and more 1. AI Power. Not just ChatGPT: work, marketing Middle East Phone Number List and the future Hoepli editions, 2023 This very recently published book (June 30, 2023) offers numerous ideas for orientation in the field of artificial intelligence and its application to the world of marketing. Thanks to the collaboration of several authors - Giorgio Taverniti, Cosmano Lombardo, Paolo Dello Vicario and Filippo Trocca - this publication represents an essential resource for all operators in the sector interested in better understanding the opportunities, challenges and changes in AI. A very practical book (as we like it) and with inevitable ethical reflections that we can only recommend! 2. Story or die. Either you tell or you're out. Making engaging and persuasive storytelling with neuroscience by Lisa Cron, Ed. Trèfoglie, 2021 Starting from the application of neuroscience to the craft of writing, this book explains how to tell stories, truly connecting with the reader's needs and with the "need for stories" inherent in his brain.
A recommended reading for those who write for a living, deal with storytelling and are looking for a practical manual that - through anecdotes and case studies - illustrates the main persuasive writing techniques . 3. Pictures VS words. Writing and designing the advertising message by Davide Bertozzi, Hoepli editions, 2021 Anyone who works in the world of digital marketing knows well that creatives are not born but made. Creativity, in fact, must be learned in the field and trained daily. This book is a practical guide , very concise and timely, which explains how to construct an advertising message through the choice of effective and persuasive texts and an appealing visual design. Who is this book for ? Really for all those who work in our sector but above all for copywriters, graphic designers, social media managers and obviously art directors. Podcasts as a source of inspiration and updates.
Digital marketing books and more 1. AI Power. Not just ChatGPT: work, marketing Middle East Phone Number List and the future Hoepli editions, 2023 This very recently published book (June 30, 2023) offers numerous ideas for orientation in the field of artificial intelligence and its application to the world of marketing. Thanks to the collaboration of several authors - Giorgio Taverniti, Cosmano Lombardo, Paolo Dello Vicario and Filippo Trocca - this publication represents an essential resource for all operators in the sector interested in better understanding the opportunities, challenges and changes in AI. A very practical book (as we like it) and with inevitable ethical reflections that we can only recommend! 2. Story or die. Either you tell or you're out. Making engaging and persuasive storytelling with neuroscience by Lisa Cron, Ed. Trèfoglie, 2021 Starting from the application of neuroscience to the craft of writing, this book explains how to tell stories, truly connecting with the reader's needs and with the "need for stories" inherent in his brain.
A recommended reading for those who write for a living, deal with storytelling and are looking for a practical manual that - through anecdotes and case studies - illustrates the main persuasive writing techniques . 3. Pictures VS words. Writing and designing the advertising message by Davide Bertozzi, Hoepli editions, 2021 Anyone who works in the world of digital marketing knows well that creatives are not born but made. Creativity, in fact, must be learned in the field and trained daily. This book is a practical guide , very concise and timely, which explains how to construct an advertising message through the choice of effective and persuasive texts and an appealing visual design. Who is this book for ? Really for all those who work in our sector but above all for copywriters, graphic designers, social media managers and obviously art directors. Podcasts as a source of inspiration and updates.